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Initially, speculation was the update affected YMYL queries because of EAT Google Guidelines, before Barry Schwartz further investigated this with a large sample of websites and coined in the Medic Update; because it affected mostly Health based sites. The reason these queries are important for Google to tighten up on is that they can strongly effect a person if non-authoritative and non-factual sites are prominent in these kind of … The following sums up our current thoughts on the June 2020 “government” update: For many YMYL queries, Google may have given more preference to sites with very strong authority signals. Sounds strange huh? Though not officially confirmed, YMYL pages were thought to play a big rule in Google’s recent Google Medic update. Usually when I write a post about a big algorithm update, I wait for a couple of weeks to pass so that I can fully investigate. While we don’t for sure what factor it will play in the most recent Google June 2019 Core Update, we do know that Google has been emphasizing the importance of these pages and the content they contain. The influx of emails is at least five times as many as we received for the March 9 update and that was a huge update as well.Here are my early observations: 1. So if you think there are other aspects to the update, know that so do I. Google says a page that includes quality content about future happiness, health, safety, investment, or financial stability is a YMYL page. YMYL stands for ‘Your Money or Your Life’ and explains queries that involve your money, finances and you life, health and wellbeing. Posted by, [A bit of a caveat before I get started with this: There are many aspects to a Google update. La mise à jour majeure effectuée par Google en août 2018 porte le nom de Medic Update. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. September 2019 Core Update. YMYL and Google Medic Update  The Google Medic update has impacted the YMYL pages significantly. Google rolled out an infamous algorithm tweak in August 2018, which later came to be knon as Google Medic Update. According to Google, there are different levels of YMYL. While YMYL sites and pages were certainly impacted heavily by this update, many non-YMYL sites were impacted as well since E-A-T affects all pages. According to the latest report by TheSemPost, Google is drilling down on websites that are producing offensive results on YMYL sites.. Now is the time to implement your YMYL Footer in order to satisfy Google’s new algorithm update!. One of the tricky things about SEO is that nobody (except Google) really knows how the algorithm works. The September 2019 Core Update: What Happened & Who Did It Happen to? Give us a call or stop by. Something to know about and pay attention to. These “general ranking updates” had a profound impact on where some sites appeared in the search results. Clearly stating information on terms, conditions, payments, exchanges, and returns. Nous nous intéresserons à leur SEO technique via plusieurs graphiques. Those that took the warning seriously were rewarded with an increase in traffic. This was especially beneficial for medical and scientific sites since Google requires these to have a higher degree of expertise. L’algorithme Core Broad de Google a été mis à jour le 1er Août 2018. So much so, that this update was nicknamed the “Medic” because of its impact on health and nutrition sites. Google is the internet’s most popular search engine. There are many ways Google decides if a piece of YMYL content is good or bad, but the major factor is the website and to a lesser extent the authors total EAT score. Focus sur une mise à jour que l’on appelle aujourd’hui « la Google Medic Update ». (And What Lessons Can We Take Away? After the rollout of this update, many YMYL sites woke up to see a massive drop in rankings of their money keywords.. To better understand the effects of the Google medic update, we did an in-depth analysis of websites that were affected. The areas which fall under YMYL classification were as per the following: Wellbeing and health area; Money area ; Crushing copy/replicated content. Don’t worry, there’s an acronym for that, too. Have great content. November 05, 2018 In late 2015, Google announced “medic” update to its search engine’s algorithm. As per Latest update Google quantifies the E A T score of specific site or site page. Retour détaillé sur cette update. It meant to update the way YMYL Web pages are being ranked. Finance: investments, taxes, retirement, loans, banking, and insurance. Update on Google’s Search Quality Evaluators Guide. I made all the required changes in the website as per YMYL & EAT and change the content of main pages but it still not improved much. It’s hard to know how to play the game if the rules keep changing. While the update was global and affected a wide number of industries, the vast majority of websites that were affected were health and medical websites as well as YMYL websites, or Your Money, Your Life. With the update, Google released a complete version of new Search Engine Evaluator Guidelines. In many cases, sites that declined with this update only lost 1-2 positions in keyword rankings. You may now return to your regularly scheduled blog post. In fact, Google has told us repeatedly that the way to improve your ranking on the results page is to have … The fact that I’m getting this many emails tells us that this is an update with huge impact. These guidelines offer essential information about what Google is looking for in high-quality pages and how it can perform better in its algorithm. We know those with sites that experience drops will be looking for a fix, and we want to ensure they don’t try to fix the wrong things. Google's search liaison — Danny Sullivan (@searchliaison) — consistently points to Google's E-A-T (which is contained in the Google Quality Guidelines) as the de-facto ranking bible for the YMYL category. The users rate the results, and this helps Google decide if the adjustments actually accomplished what they wanted. Some sites may note drops or gains during them. This includes auxiliary pages like “about us”, “contact us”, and customer service pages. Google then confirmed that a broad algorithm update had been released. The standard for rating content is described in Google’s Quality Raters’ Guide. That was during the Nipsey Hussel death and we had tons of people coming to know more but then Google algos came and all YMYL sites got hit drastically. If you notice a decrease in traffic after an algorithm update, it may be time to reevaluate your content. Of the impacted sites that were submitted to us, most were in the health niche. Google YMYL Topic List Revised In New QRGs To Prioritize News Content. Moreover, there might not be anything to fix at all.”. However, this was the third update in 2018 that focused specifically on content relevance. Another term that’s cropping up more since Google’s August core broad algorithm update is YMYL, which stands for ‘Your Money or Your Life’. Most of the signs from this update suggest that Google has significantly tweaked the ranking factors for ‘Your Money or Your Life’ (YMYL) content, a concept introduced in Google’s Search Quality Ratings Guidelines for “types of pages which could potentially impact the future happiness, health, financial stability, or safety of users”. The fact that the news section was added to the QRG shows how the … Subsequent Google Core Updates, some of which were officially confirmed, also had a major impact on websites in the health space. Cette importante mise à jour algorithmique du géant du Web a touché, en premier lieu, les sites appelés YMYL (« Your Money or Your Life »), de sites à tendance racoleuse pourrait-on dire. This is the reason that Google reserves very high-quality rating standards for YMYL pages because bad info could hurt people financially, physically, or emotionally. info@dvs.com. In a post on Google’s Webmaster Central Blog in August, Danny Sullivan advised people not to panic if they noticed a drop or gain in search rankings: “We confirm broad core updates because they typically produce some widely notable effects. These updates were primarily targeted (as was the August "Medic" update) at YMYL. There was a clear and tangibly observable "focus" on YMYL sites. Therefore, it is said that YMYL pages can affect someone’s financial condition. Ce changement d’algorithme a d’ailleurs été le plus important de l’année dernière. Changes like the YMYL updates tend to throw everyone for a loop. Main content also includes page features and overall functionality. Early data suggests that this update was not as big as some of the previous ones. Understanding Google’s mission is critical to understanding the algorithm and SEO strategy in general. Updates to the Google search algorithm(s)* are a usual thing, occurring rather frequently during any given year. That is, sites within the Health and Finance verticals were quite obviously impacted to greater extents than sites belonging to other niche industries (data to come). Thankfully, Google’s mission gives us a guide on how to weather algorithm updates. Google a défini pour les pages YMYL des standards d’évaluation de la qualité de la page particulièrement exigeants. There are three specific factors that Google uses to define overall page quality: expertise, authoritativeness, and trustworthiness. The goal of any website or page should be to connect with your users in a meaningful way. When we read the Search Quality Evaluators Guide, we can see that section 2.3’s title is “Your Money or Your Life (YMYL) Pages” and that it occupies a significant portion of the guide. Cette étude de cas est présentée en deux articles. This section primarily talks about overall page quality, and there was one significant change made for news sites with regards to YMYL. That’s good advice. As mentioned, Google’s core Algorithm affected the search results of the website with medical content, it is known as Google’s medic update. Page YMYL : définition YMYL est l’acronyme de Your Money, Your Life. While the January 2020 update wasn't on par with "Medic," it tracks closely to the previous three updates. How did the January 2020 Core Update stack up against recent core updates? For example, a how-to home repair guide that incorrectly instructs users on rewiring a power outlet could be downright dangerous. These “Quality Raters” compare the new search results with the ones curated by the current version of the algorithm. So, how does Google define what counts as relevant content? Sites or pages that dealt heavily with medical, financial, or current events were suddenly ranking much lower than they had been before the update. SEO best practices are based on trial, error, and the most educated guesses from industry professionals. With the 2018 updates focused on content relevance, we can assume that Google was taking a closer look at YMYL pages and assessing how reliable and relevant they actually were. September 11, 2019   |   In response to concerns about the August 2018 algorithm update, Danny Sullivan, Google’s public search liaison Tweeted: Want to do better with a broad change? YMYL and EAT were first introduced by Google in January 2016 in Google Rater Guidelines. So what does this mean for you? Beneficial Purpose, E-A-T, and YMYL: The Keys to Understanding Google’s Definition of Quality for Web Pages & Content. On the US search results side, RankRanger provided the following numbers, noting that gambling, health and finances industries seemed to be hit the hardest. A Brief History of Google's Core Updates & The Hoopla Over YMYL Sites Google's August 2018 Core Update was dubbed the "Medic Update" and for good reason. Rank fluctuations from the Google June 2019 Core Update. Gary Illyes said while on stage at the Search Masters Brazil that the Google Medic update, the core search algorithm update on August 1st, was not designed to target YMYL types of web sites. Note that all of these updates are well above the MozCast average. Shopping: any site that allows the online purchase of goods or services. Grand Rapids, MI 49503 Adding appropriate references and keeping content up-to-date. Google’s Medic update had a big impact on YMYL pages It’s left many marketers speculating that Google’s cracking down on site’s overall trustworthiness and authority. Relevance is at the heart of making the world’s information accessible and useful. So Google thinks I have good content. It’s another core update where thin content got penalized and where Google put an emphasis in YMYL. It’s also wise to monitor and analyze your website traffic. However, in this case, I am getting so many emails that I wanted to have my thoughts in an article quickly. Blog OnCrawl > SEO Technique > Google Core Updates : Effets, problèmes et solutions pour les sites YMYL. After the rollout of this update, many YMYL sites woke up to see a massive drop in rankings of their money keywords.. To better understand the effects of the Google medic update, we did an in-depth analysis of websites that were affected. 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